The retail team at the Florence Nightingale Museum select and design merchandise with key suppliers based all over the world. Reflecting our international visitor profile, we aim to fulfil expectations and to offer a unique retail experience. The retail team play a vital role in the museums mission to remain a self-funded focal point for nursing history. The introduction of new lines and rare one-off items is an ongoing process. Finding great new contemporary design-led gifts and vintage tongue-in-cheek treats keeps us motivated. Diversification broadens our marketing potential and better represents the extraordinary story of Florence Nightingale and the legacy evident in multifariousness of the Nursing profession.